Exploring the value that design offers business and human growth

My name is Caleb Barclay, and I’m a consultant product designer with an itch for experimental interaction design and Product-Market Fit. My time is spent thinking about and building products that use design as an edge.


Caleb Barclay

I'm currently working on building Dwellito, a platform for buying prefab homes online.

I recently launched an educational chemistry website called breakingatom.com.

Fun Facts

I'm an Architechie. Yes, it’s a thing. I transitioned to tech after two crazy years of designing 20k+ square-foot homes
I first learned product design to build a startup
My first bootstrap hack involved selling a product subscription to fund the build
My wife and I were featured in Jcrew, we live in Downtown PHX, and have an Instagram for our dog baby, Lola
I'm an avid domain collector


01 - Product Design
02 - SEO
03 - Consulting teams to ship lovable v1s
04 - Product Leadership
05 - Product-Market-Fit
06 - Motion in Design Systems

Great design is great business

Design is a value offering for business

Handshakes over handoffs

Handoffs are for running backs, not product teams

Leader over laborer

Consultant leadership, not hired contractor

Developer led, design supported

Great teams have designers that care about building and devs that care about UX

Recent Work